Why We Rebranded: Introducing Bush Kids!
Same Wild Fun, Fresh New Name
If you’ve ever found yourself trying to explain what a bush kindy is to a confused friend, only to have them respond with, “Oh, so it’s like a daycare?”—we see you. We’ve been there. And frankly, we’ve had enough of the mix-ups, too! That’s why we’re thrilled to introduce our newly rebranded program: Bush Kids.
What’s in a Name? A Lot, Actually!
For 2 years now, we’ve been running a child-led, adventure-packed nature play program under the “bush kindy” banner. And while we adore the term, it comes with baggage—mainly, the assumption that we’re part of the education system. But here’s the thing: WildPlay Co is not an education provider. We’re all about connecting kids with nature and building confidence in kids through unstructured, free-play in the bush.
So, to clear up the confusion once and for all, we’ve ditched “kindy” in favor of something that better reflects who we are and what we do: Bush Kids.
Bush Kids vs. Bush Kindy: What’s the Difference?
Still wondering what sets us apart? Let’s break it down:
✅ Bush Kids (That’s Us!):
Outdoor recreation program
Child-led, unstructured nature play
No curriculum, no learning outcomes—just pure exploration
Parents are welcome to stay and join in the fun
Focus on connection, confidence, and creativity in nature
❌ Bush Kindy (Education Setting):
Tied to an education framework
Often part of early learning services or schools
Run by educators with specific learning outcomes in mind
Follows structured planning and assessment guidelines
Drop-off model with no parent participation
Focus on school readiness
Why This Matters
We’re passionate about kids having the freedom to play, take risks, and connect with nature on their own terms. Rebranding to Bush Kids helps us stay true to that vision—without the constant need to clarify that no, we’re not teaching phonics in the bush!
So, What’s Next?
Same incredible play experiences, same muddy smiles—just with a name that fits us better. If you’re already part of the WildPlay Co family, nothing changes except the name of the program that you book into. If you’re new here, welcome to Bush Kids! Come along, get dirty, and let’s explore the wild together.
Got questions? Send us a message—we’d love to hear from you!
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